Mr. Flint, a professor of marketing at the university, used a new build-your-own-textbook service called AcademicPub, which arranged payment of royalties and compiled the material for publication. His students were given three options for buying the book: Download a digital edition for $14.95, get it in paperback for $27, or go for the hardcover for $45.
The idea of customized textbooks has been around for years, but until recently use of the option was rare. But these days more professors appear to be taking a Frankensteinian approach to their textbooks—making something new from spare parts, thanks to new digital tools, rather than simply assigning an existing tome.
And professors have more options to do so, with upstarts like AcademicPub, mix-and-match Web sites from major publishers, and a growing libraries of open-source content that they can edit on their own.
Personanondata (aka Michael Cairns) is about the academic, scholarly and professional publishing industry. Here I offer my opinion, analysis, annual predictions and news stories about the industry (and sometimes other things that interest me). My focus is on the application of technology within the industry as it transitions from a business dominated by print to one dependent on digital content creation and delivery.
Wednesday, October 12, 2011
Custom Publishing with AcademicPub
The Chronicle Of Higher Ed took a look as some custom content platforms of which AcademicPub (which I consult for) was mentioned (Chronicle):
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