Monday, November 01, 2010

Edelweiss Incorporates Goodreads "Shelf Counts" in Title Buzz Tracking

Above the Treeline is pleased to announce the addition of the Goodreads shelf count to the buzz tracking tools within Edelweiss, its market-leading online publisher catalog service. In addition to the newly added Goodreads data, Edelweiss provides Twitter and blog tracking so that book professionals using Edelweiss can easily see which titles have online activity and can quickly view the relevant information. Similar to the other buzz tracking tools in Edelweiss, the Goodreads indicator will contain a link to the title page on the Goodreads site so that users can see full Goodreads information for a selected title.

Goodreads is an online community of more than 4.1 million book lovers and casual readers who are able to assign titles to personal shelves, such as "to-read", "currently-reading", "read" and other custom shelves. By integrating this aggregated information into Edelweiss, book professionals such as booksellers, sales reps, publicists, librarians, and media will be able to see which titles have the most energy and excitement from the Goodreads community, as expressed through the overall shelf count.

"Goodreads is the world's largest social network for readers and we're really excited to be providing Edelweiss users with this information to help them to gauge which new titles are generating the most excitement from readers," said Treeline CEO John Rubin. "As with our Twitter and blog tracking, we think this will become another key piece of information within Edelweiss to support marketing efforts and buying decisions."

The image below is an example of the Edelweiss title detail page with the Goodreads buzz meter. Click on the image to go to the page within Edelweiss.

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