The system is being developed as an open, standards-based effort built on the established Digital Object Identifier (DOI) system, created by the International DOI(R) Foundation and based on the widely used Handle System persistent identifier technology. In addition, it uses the open-source registry software from the Corporation for National Research Initiatives (CNRI). The DOI framework will not be unfamiliar to publishing professionals especially those in the journal business and the related (non-profit) entity CrossRef. It appears this coalition in the entertainment business will attempt to mimic the successful CrossRef application of DOI technology.
The press release was long (and I've summarized some above) but here is more:
Backed by a broad group of industry players, including Deluxe, Universal Pictures, Neustar, Paramount Pictures, Sonic Solutions, Sony Pictures Entertainment, Walt Disney Pictures, Warner Bros. Entertainment, Motion Picture Association of America, Inc., Civolution, Vobile, INA (L'institut national de l'audiovisuel), and others, the registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions. The consortium is actively looking to expand with new partners and participants internationally.
Each year, millions of new entertainment assets from many sources and distribution channels are being added to the massive amount of content available in the marketplace. With the growth of digital and other alternative distribution channels, keeping track of all of these content products, especially videos, is becoming an increasingly complex task for many businesses in the entertainment supply chain. EIDR has been developed to address a critical need for a universal ID system for all types of audio/video assets in the entertainment industry, making it easier for businesses to search, track rights and report revenue based on an assets' unique ID. The expected results are increased accuracy of information flowing to consumers, and lower cost and more efficient back-office processes.
"Most companies today are either using proprietary or disparate organic systems to catalog their entertainment assets, making the process of tracking content across multiple systems very difficult," said Steve Weinstein, president and CEO, MovieLabs. "EIDR can provide the missing communication link between businesses. We look forward to expanding EIDR membership to companies throughout the global content ecosystem, which we think is critical to the success of the effort."
Members of EIDR will have open access to the registry and/ or be able to supply their content to the registry for identification. For content distributors, access to unique IDs will help eliminate confusion between assets with same name or different cuts of the same video, helping to ensure that the right products are being distributed to the consumer. For content producers, the ability to register all of their assets will help simplify their post-production process and potentially lead to greater distribution of their products. Other companies in the supply chain can benefit from a streamlined communication process between their suppliers and distributors.
Hat tip @MJHealy