Sunday, July 18, 2010

Media Week (Vol 3) 29: Tech Spending in Education: Digital Texts, Slow Reading, Medical Games

Technology spending in education is expected to rapidly increase according to a Gartner report (Paid):

Technology spending in education is seeing a surge in 2010. According to information released by IT research firm Gartner, worldwide enterprise IT spending in education will grow 4.1 percent, or about $2.53 billion, over 2009. According to the report, "Forecast Alert: Enterprise IT Spending by Vertical Industry Market, Worldwide, 2008-2014, 1Q10 Update," worldwide enterprise IT spending across all vertical segments is forecast to increase by $96.7 billion to nearly $2.43 trillion in 2010. Education itself is the smallest of the vertical segments tracked by Gartner. In 2009, total IT spending in education was $61.46 billion. By the end of this year, will make up 2.64 percent of the overall vertical enterprise IT market worldwide, or $63.99 billion, consistent with its share of the overall picture in 2009. (Via THE)
Daytona State College is moving to all digital texts (News Journal)

After a year of meetings, a Daytona State committee on Thursday began the work of reviewing proposals to replace the college's print textbooks with all e-texts. Phillips, associate director of purchasing, announced the names of nine different publishers -- including some of the biggest names in the industry -- submitting a total of 12 different proposals in response to the college's request. Among the proposers: McGraw-Hill Cos., Pearson Education and Barnes & Noble. Cengage Learning of Stamford, Conn., made four proposals. Also, a pitch arrived from CourseSmart, the world's biggest e-textbook website. "Publishers would prefer to sell you digital rather than printed materials," Bruce Hidebrand, executive director of higher education for the Association of American Publishers, wrote in an e-mail.

The art of slow reading (Guardian):

Hitchings does agree that the internet is part of the problem. "It accustoms us to new ways of reading and looking and consuming," Hitchings says, "and it fragments our attention span in a way that's not ideal if you want to read, for instance, Clarissa." He also argues that "the real issue with the internet may be that it erodes, slowly, one's sense of self, one's capacity for the kind of pleasure in isolation that reading has, since printed books became common, been standard".

What's to be done, then? All the slow readers I spoke to realise that total rejection of the web is extremely unrealistic, but many felt that temporary isolation from technology was the answer. Tracy Seeley's students, for example, have advocated turning their computer off for one day a week. But, given the pace at which most of us live, do we even have time? Garrard seems to think so: "I'm no luddite – I'm on my iPhone right now, having just checked my email – but I regularly carve out reading holidays in the middle of my week: four or five hours with the internet disconnected."

Elsevier turns medical content comprehension into game (MinOnline):

Elsevier developed this novel approach to professional information with an iPhone game developer Legacy Interactive. Lisa Hassbrock, head of consumer marketing, product development, Legacy Interactive, tells minonline that Elsevier surveyed medical students who were purchasing its other products on whether they would use an app such as Top Doc and they saw the potential market. “Given the cost of developing iPhone apps, and the early state of the industry, Top Doc can be considered an experiment—a relatively low risk way to gather information about the potential business opportunity, models, and market,” she says. Elsevier and Legacy Interactive are jointly marketing the product among their respective audiences.

From the twitter:

BBC Audiobooks buyer promises big investment and celebrity titles. Guardian

Google is financing projects to test their digital library AP

Hearst Magazines Outlines Major App Rollout For Second Half Of 2010 PaidContent

How to survive as a small publisher. Guardian

In sport: You don't win anything with kids - can we prove them wrong again? (Guardian)

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