A three book deal.
Word on the street has it that the blog Personanondata has signed a three book deal with Harpercollins which is described as a “pretty awesome” deal by company CEO Brian Murray. With details sparse, the person at PND is expected to rehash much of what he has repeatedly written in at least one of the volumes with a study of the etymology of the brand personanondata slated for a later book. “The subject of the second volume is controversial and sometimes subject to embarrassment,” said the author. “Many people are embarrassed to ask about the genesis of the brand Personanondata and simply smile knowingly as though they are in on the joke. Of course this is impossible as no one really knows anything”.
The last volume – which could be completed first – may become the blue print for all introverted children who, when finding themselves intensely interested in reading end up as adults swimming with the big sharks of publishing if only to get their hands on free books. This deal will be remarked upon by all in the industry as a true rule and model breaker that could also revolutionize the supply chain. In contrast to expected industry practice Personanondata will pay Harpercollins an advance of several hundred thousand dollars, “This is a pretty awesome deal”, said Murray. “At this point we just need the cash.” One of the books is scheduled for release in November 2011.