Thursday, April 09, 2009

Making Information Pay 2009

BISG has announced the speaker line-up for next months Making Information Pay conference. Here is the link to the registration page. It should be another full house.

Speakers and topics include:

The first part of the conference will feature the latest data from multiple industry sources. Confirmed speakers and session topics include:
  • Leigh Watson Healy, Chief Analyst, Outsell
    A Time of Great Change: Insights from Top Publishing Executives on the Future of our Business

  • Mike Shatzkin, Founder & CEO , The Idea Logical Company
    The Publishing Climate 2009: Publishers Wrestling with Change

  • Jim King, SVP & General Manager, BookScan US
    The Retail Perspective: What’s Up? What’s Down?

  • Kelly Gallagher, General Manager, Business Intelligence, R.R. Bowker
    The Customer’s Always Right: Who Is Today’s Book Consumer?
The second half of the conference will feature leading publishers discussing their strategies for current and future success. Confirmed speakers and session topics include:

  • Dominique Raccah, Publisher & CEO, Sourcebooks, Inc.
    Business Unusual: Rethinking the Publishing Enterprise in Response to Changing Times

  • Marcus Leaver, President, Sterling Publishing
    The New Marketing Budget: Breaking Traditional Marketing Allocations to Build a More Effective Model

  • Josh Marwell, President of Sales, HarperCollins
    The 21st Century Catalog: A Look at HarperCollins’ Initiative to Shift from Print to Digital Catalogs
Dave Thompson, VP, Sales Analysis, Random House
Squeezing the Most Sales from Non-Book Accounts: Tactics for Working with Inexperienced Buyers in Mass Merchant and Other Non-Book Accounts

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