Firebrand Technologies and Rosetta Solutions, Inc. today announced the creation of a joint venture, NetGalley LLC. The agreement passes development and operational responsibility of NetGalley, an innovative online connection point for book publishers and professional readers, into the hands of Firebrand, but retains the core NetGalley team responsible for launching the service. NetGalley helps publishers promote new books and authors through the professional channels that recommend and purchase new titles.
“We have felt for a long time that NetGalley and Firebrand are natural partners,” said Fran Toolan, Chief Igniter of Firebrand Technologies. “We are committed to making this service successful, to helping publishers better manage the costs associated with printed galleys, and to making it easier and less expensive for publishers to disseminate information about new titles.” Firebrand Technologies is a leading software and service provider to the publishing industry. Over the course of the next year, Firebrand has plans to completely integrate the NetGalley service into its offerings.
“Firebrand is a natural partner for this venture,” said Michael Forney, President of Rosetta Solutions. “Their publishing expertise and experience will contribute positively to NetGalley’s vision, adoption and long-term success.”
Since its launch at BookExpo 2008, NetGalley has made considerable inroads. Publishers Weekly and ForeWord Magazine announced that they plan to use NetGalley to manage the influx of titles for review, and major publishers are actively experimenting with the service. Professional readers from all segments—reviewers, journalists, media, booksellers, bloggers, librarians and professors—are enthusiastic about the service’s ability to deliver digital, pre-publication content. (There is no charge for professional readers to use the service.)
NetGalley delivers digital galleys and promotional materials to professional readers and helps promote new and upcoming titles. Using NetGalley, publishers can build communities, invite contacts to view galleys and promotional materials, and track who has viewed their titles.