Friday, October 24, 2008

Rolling Stone Revamps

I recently subscribed to a free year of Rolling Stone magazine and this is the first time I have really looked at it since a girl friend bought me a sub when I was 18. They just revamped the format of the print edition and I must say I really like it. Gone is the newprint larger format version and in comes a more refined, mature dare I say 'professional' version.

Here is Wenner on the change:

The large format was one of Rolling Stone's trademarks — and it became a physical reminder of our roots in San Francisco and of a vital time in our cultural history. That's a lot of history, and it is not without a wistful feeling of sweet memories of those days that we make this change.

It was not a decision we made lightly. We felt this was the right move but remained a little uncertain, knowing this was not just up to us but also in the hands of the large number of passionate and longtime Rolling Stone readers (there are nearly 13 million of you, when you count the number of people who share their copy).

Thus, a few months ago, while putting together our annual summer double issue, we produced a version of that edition in the size and style of the one you now hold and mailed it to 3,000 subscribers to get their thoughts. The response was a major surprise: Readers loved it. We realized that the only reason to resist change was nostalgia.

1 comment: said...

I disagree with Rolling Stone on every single thing they do. The rag becomes more vapid and predictable with each coming year. On the few occasions the magazine has covered an issue I am unfamiliar with I have chosen to hold the opposite opinion without fear I would be wrong. It is no longer relevant in the world of music and will never be capable of entering the world of serious reporting. It's staff consists of monkeys slapping away at typewriters to cater to infantile minded teens who are more interested in masturbating to the pictures. I think the "green" thing to do would be to shoot it and end all the misery it causes.

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