I have been shanghaied into arranging a panel discussion at Book Expo in LA. It will be interesting and I am looking for several more panelists. Please let me know if you would like to participate and or if you have any recommendations as to who I could ask to participate.
The following is a draft of the panel discription:
Digital Bundling: Considerations, Combinations & Costs
Most publishers are committed to allowing consumers access to electronic versions of their books whether on their own account or via programs such as the Google Book program. Some publishers are going a step further and are allowing consumers to interact with and create their own products using the publisher’s content. As publisher’s build their content databases, digital bundling will become a significant part of the product mix and will change the concept of the customer – from bookstore to consumer - and the concept of the product – from book to service. Rapid improvements in technology will enable ‘mass customization’ of publishing products and will fundamentally change the relationship with customers.
While many publishers are still tentative in their e-book experiments others are already experimenting with digital bundling. As these publishers experiment, what are their experiences, what are the issues and what costs exist as these publishers engage their customers in new and revolutionary ways? Hear from publishers who are experimenting or are contemplating launching making their content available to consumers for new and exciting products.
Moderator: Michael Cairns, Information Media Partners
Thursday May 29th: 11am - 12pm