Sunday, February 10, 2008

What Circulates In England

The UK public libraries let us know what their users read the most. The TimesOnline relates a report on the top circulating titles in UK public libraries:
Figures published today for the year up to last June offer a fascinating glimpse into the nation’s reading habits. Patterson’s novels, which have sold more than 130 million copies worldwide, were borrowed from libraries more than 1.5 million times. A former advertising executive, he began writing in his spare time and he has published almost 50 novels. He now produces up to eight books each year with the help a team of co-writers. In third place was the children’s writer Daisy Meadows. The name is in fact a pseudonym used by a collection of writers, including Sue Bentley and Sue Mongredien, whose seemingly endless sequence of Rainbow Magic fairy books have risen from 26th place the previous year.

Proves that the author brand is most powerful and developing more author brands whether related to authors that exist or not should be more of a focus. I've mentioned this before (Brands to Publish).

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