Starting Monday, readers who log on to http://www.harpercollins.com/ will be able to see the entire contents of “The Witch of Portobello” by Mr. Coelho; “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Mr. Irvine; “I Dream in Blue: Life, Death and the New York Giants” by Roger Director; “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin; and “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.As the article notes, consumers interested in purchasing the titles will be able to do so via existing online retailers. Currently, this is not designed to be a storefront for Harpercollins but does represent a continuation of their web-based marketing and promtion efforts.
Monday, February 11, 2008
Harpercollins Launches Free Content
The NYTimes reports that Harpercollins will begin a marketing experiment by placing the full text of selected new titles on their web site. From the article: