Monday, January 21, 2008 Sees Huge Self-Publishing Growth

I am a big fan of's publishing solution. I have used it a number of times to produce high quality photo books and I currently have three more elaborate projects I am working on. Not only is the software easy to use, it provides a powerful set of tools that enable a wide variety of layouts and customization. I recently recommended Blurb to someone who have completed a safari in Africa and I have been trying to get Mrs PND to include the product in her Interior Design business. Other products exist in this segment including and but I have found Blurb to be the easiest to use. has released impressive figures on the number of titles they published during 2007. Approximately 80,000 titles were produced by this publisher during the past year which dwarfs the numbers of new titles published each year by traditional publishing houses.
“Blurb is redefining how success is measured in publishing,” said Eileen Gittins, Blurb’s founder and CEO. “For some, success is creating a book that helps raise money for a foundation, for others it might be selling 25 copies of one’s own book, and for still others it might be a marketing piece like an event book or portfolio. Unlike traditional publishers whose economics drive a focus on the best-seller, Blurb is expanding the book market to include books for millions of very small, niche markets.”
The market for these titles extends from people like me who produce one or two printed titles to others who may print several hundred to support a business or seminar program. The flexibility and variety enable all kinds of applications and it is entirely possible that the market is yet only partially satisfied. Driven by the continued growth in digital camera sales and the adoption of images into a much broader array of applications - from facebook to phones to blogs is likely that Blurb and other companies like it will continue to see rapid increases in usage. More people are taking more photos and using the photos in more places.

My family has boxes of slides from 40 yrs of travels; I am looking forward at some point to scan these and reinvigorate this family history. Over Christmas I went in search of this collection and found them somewhat discarded in a box in the attic. Not only are products like Blurb for current collections but with a little application they can be applied to older collections of images as well. Working with Blurb becomes a new type of hobby and since you can also add text as well is an increasing number of sophisticated self-publishers out there.

Other posts
Blurb and Self-Publishing
Blurb USAToday

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