Sylvan was recently privatized and is undergoing a reorganization of its product lines and storefronts. Sylvan is known as a the leading brand in supplemental K-12 education and this imprint is both a natural brand extension and likely to gain rapid traction in the market place.
Sylvan Learning Books will launch with at least eight titles, each focusing on the elementary grades. The program will expand to offer titles aimed at students of all ages, as well as advice and tips for parents, shortly thereafter. An extension and expansion of Sylvan’s popular personalized tutoring programs, Sylvan Learning Books will provide students of all grade and skill levels with encouragement and coursework reinforcement to help boost classroom performance.
Friday, September 14, 2007
Sylvan Learning and Random House Collaborate
Sylvan Learning centers will publish at least eight titles with the launch of a publishing collaboration with RH. Random House will manage an imprint Sylvan Learning Books, a newly created line of trade paperbacks and educational kits branded with the Sylvan Learning imprimatur. It is announced the first titles will be available in September 2008 and sold through booksellers and other retailers throughout North America. From the press release: