Saturday, June 16, 2007

Pearson and Dow Jones

I half jokingly suggested that Pearson would take a look at Dow Jones amid speculation that Pearson was next on News Corps list if the NewsCorp bid for Dow Jones didn't work out. Most competitive bidders for DJ face considerable hurdles matching the current Murdoch bid but Pearson may have a hidden advantage in that the Bancroft family may be willing to take less money from Pearson in exchange for the understanding that the financial icon will be better protected journalistically under Pearson than under NewsCorp.

Reports suggest the likelihood of a bid is low, but if they were to end up with Dow Jones, it would be somewhat of a redemption for Pearson chair Scardino who has steadfastly refused to sell the FT group in the face of baying analysts and some shareholders who believed the group a looser. Combined with Dow Jones they would own three of the top ten news and financial journals in the world all of which (WSJ, FT, Economist) have exceptionally strong branding around the world. The next questions would be what do they do with it if they get it?

New York Post (Murdoch Paper)

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