Thursday, May 17, 2007

Customer Focused Publishing And Thomas Nelson

Some of you will recall that Thomas Nelson announced last year that they were doing away with the general publishing convention of creating all kinds of imprints for all kinds of reasons. Nelson has reverted to subject classifications as an inherently simple and commpn sense approach to selling their titles. Here he offers a status report on the situation and I love the following quote:
I don’t think any of us realized how much energy and money we were spending to maintain an organizational and branding infrastructure that added zero value to our customers. It’s one of those chronic situations that develop in organizations where you stop feeling the pain and just learn to cope. Then, when it’s gone, you suddenly notice how much better you feel. In my opinion, imprints add very little value and lots of complexity.
Mike has been kind enough to join me in a panel discussion at Bookexpo and while our subject will not be on this topic he has his own presentation where he is planning to review this activity.

The two seminars are:

Thursday May 31, 1:00 - 2:00
Customer Focused Publishing: How TN moved Away from Imprints - Room 1E02

Thursday May 31, 2:30 - 3:30
Corporate Social Media Platforms: A Case for Publisher Participation - Room 1E04

See you there.

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